Jessica Vance

Marketing Director

After nearly eight years with Wolf Ridge, I’m happy to reflect on the incredible journey that brought me here. I transitioned from a corporate career in product marketing and development at a Minneapolis tech firm to embrace a slower pace on the North Shore with my husband, Rob.

Eventually, we found ourselves in Grand Rapids, MN, where I’ve had the privilege of remotely serving as the Marketing & Communications Director. My journey at Wolf Ridge started in an unexpected way—as the Office Manager and Database Administrator. This role not only deepened my love for data but also prepared me for my current role, where I lead marketing initiatives to drive revenue and support our mission. From the first time I set foot on the Wolf Ridge campus, I was captivated by its magic—a feeling that still resonates today as I watch how our programs transform the lives of young people every day.

Outside of work, I’m passionate about spending time with my family and enjoying the great outdoors. Whether we’re gardening, hiking, camping, fishing, or exploring new trails in our 1988 Jeep, we cherish every opportunity to connect with nature. I’m also a lifelong advocate of delivering exceptional customer experiences—an ethic rooted in my upbringing, helping my parents manage resorts across Northern Minnesota.

At Wolf Ridge, I’m grateful for the opportunity to marry my passion for the outdoors with my dedication to delivering value and building meaningful connections. It’s truly rewarding to work for an organization that not only shares these values but also fosters them in the next generation.